Manufacturing Enters the Age of Personalization, But is ERP Ready?

The growing trend of personalization has become a big driver in manufacturing with the growing adoption of technologies such as 3D Printing and the Internet of Things (IoT) that enable the delivery of more customized products and services. In a highly personalized world, manufacturers find themselves under intense competitive pressure to provide not only customized products, but also improve on the entire customer experience to differentiate, win and retain customers.

This paper examines ERP’s role in personalization and the new capabilities needed to support a more personalized strategy. Download it now.